The project transforms the shell of a former power plant building into a layered environment where retail, service, and community converge. Every element of the interior has been considered to reflect the dual identity of the space: a workshop-oriented "Garage" and an immersive "Experience Hub."

The Garage is positioned at the west entrance, occupying a sunken level that opens directly to the street. This entry sequence is casual and accessible, designed as a drop-in point for cyclists to wheel in, engage with mechanics, and observe the servicing of bicycles in an open and transparent setting. Rather than concealing technical activity, the space celebrates it. Functional areas such as the bike wash and maintenance zones are integrated into the visitor's journey, making technical exchange an integral part of the brand experience. With its open seating and connection to outdoor areas, the Garage also doubles as a communal node where cyclists and local residents can gather, relax, and socialize.

The Experience Hub forms the heart of the flagship. Here, ten towering desulfurization tanks from the building's industrial past remain in place, their weathered surfaces forming sculptural anchors around which new programs are organized. Instead of masking the history of the site, the preserved industrial remnants are treated as defining features that frame the retail experience.

Material selection reinforces this dialogue between past and present. Stainless steel, galvanized mesh, and perforated metal are set against the rough concrete and patinated surfaces of the existing structure. This contrast creates deliberate tension between rawness and refinement, while a system of modular display units allows product presentations to shift with seasons and collections.