New Norm is a global creative resource built to foster exchange across disciplines. 

New Norm Magazine is a bi-annual print publication dedicated to explore the sense of belonging that is fundamental to the sustainability of modern cities. Through a series of interviews and visual narratives, we seek to bring together the varying perspectives of creatives from different fields, introducing destinations through their stories and experiences, while celebrating their work and passion. 


Zine The Path to Inner Happiness
HK$70.00

We are thrilled to announce the release of our first zine, The Path to Inner Happiness: A Journey of Self-Discovery.

The zine explores the idea that by altering our perspective and attitude, we can find positivity in life, even when it may seem dire. Through uncomplicated reflections and images of life's overlooked beauty, we hope to inspire readers towards a more optimistic worldview.

This zine is not intended to be a spiritual self-help book, but rather an opportunity for readers to gain insights from the often-overlooked aspects of life and perceive the world around them with a fresh perspective. Instead of providing prescriptive advice, we offer inspiration to observe life's simple pleasures and find meaning in the small joys of each day.

The publication is 46 pages, and measures 148 x 210 mm

The Path to Inner Happiness

The zine explores the idea that by altering our perspective and attitude, we can find positivity in life, even when it may seem dire. Through uncomplicated reflections and images of life's overlooked beauty, we hope to inspire readers towards a more optimistic worldview.

This zine is not intended to be a spiritual self-help book, but rather an opportunity for readers to gain insights from the often-overlooked aspects of life and perceive the world around them with a fresh perspective. Instead of providing prescriptive advice, we offer inspiration to observe life's simple pleasures and find meaning in the small joys of each day.

New Norm Magazine Issue 04 (English // Print Edition)
HK$138.00

In this issue we unfold a thread of personal thoughts and memories, streams of consciousness that influence their identities and narratives.

Featured interviews include Agnes Jonas(Illustrator), Barber & Osgerby(Industrial Design Studio), Instrmnt Applied Design(Industrial Design Studio), Gris (Mineral Paint, Solvent Free, Sustainable Brand), Klara Leidl (Photographer & Writer), Koto Design(Modern Modular Cabin and House Design Studio), homework (Lifestyle Store), WatchHouse(London Coffee Brand), Ziu I. A (Interior Design Studio) & Onoko(Art Atelier).

The publication is 171 pages, and measures 210x270mm.

New Norm Magazine Issue 04

Voices of Our City

In this issue we unfold a thread of personal thoughts and memories, streams of consciousness that influence their identities and narratives. Featured interviews include Agnes Jonas, Barber & Osgerby, Instrmnt Applied Design, Gris, Klara Leidl, Koto Design, homework, WatchHouse, Ziu I. A, & Onoko.

More from Issue 04

Featured Content


Koto Design probes the relationship between architecture, people, and nature. 

Architecture & Interior, People & Interviews, New Norm Magazine Issue 04

As people are more eager than ever to return to nature to enjoy a breath of fresh air, the attention on sustainable architecture has also risen. The Koto studio, co-founded by Zoë, Johnathan, and Theo, designs modular houses, cabins, and sculptural small buildings, with each drawing inspiration from Scandinavian designs.

Community Manager of WatchHouse, Faye Mitchell, on their Modern Coffee experience.

Food & Drink, People & Interviews, New Norm Magazine Issue 04

WatchHouse was founded in 2014, from a chance encounter between founder Roland Horne and a shelter sitting guard along Bermondsey Street. Over the course of 7 years, WatchHouse has expanded into a total of 7 branches, each with a unique design that is informed by the historical and social values of its location.

Instruments of Time - In Conversation with founders Pete and Ross.

Product Design, People & Interviews, New Norm Magazine Issue 04

Customisable, or bespoke watches have become quite popular in the recent years and thanks to the dawn of internet and the proliferation of different cultures, people want to be more unique than ever, giving way for micro-brands like Instrmnt Applied Design (I- AD) to flourish, creating unique models which can be customised to your liking.

Gris explores spatial composition and experience through a palette of monochromatic colours.

Architecture & Interior, Product Design, People & Interviews, New Norm Magazine Issue 04

To explore the connection between monochromatic colours, visual perception, and emotional stimuli, we sat down with the founder of Gris, Liz Michael, to understand her fascination with monochrome colours and why she decided to base her brand off this singular palette.

New Norm Magazine Issue 05 (English // Print Edition)
HK$14.00

Beginning of a New Time

This issue is a record of the mental journey that brand founders and artists experienced, and while these individuals all come from different industries, they all have one thing in common - placing design, art, and sustainability at the forefront of their development plan - which keeps in line with our ongoing discussion on the role of design in a business model.

Featured interviews include Albano Daminato, BeCandle, Carsten in der Elst, Chanintr Craft, Crevin, Honest, Iterare arquitectos, Joshua Lee,The Office Group, and Pattern Studio.

New Norm Magazine Issue 05

Beginning of a New Time

This issue is a record of the mental journey that brand founders and artists experienced during Covid. Featured interviews include Albano Daminato, BeCandle, Carsten in der Elst, Chanintr Craft, Crevin, Honest, Iterare arquitectos, Joshua Lee,The Office Group, and Pattern Studio.

More from Issue 05

Featured Content


A Touch of Home - In Conversation with Chanintr Sirisant, founder of Chanintr Craft.

Architecture & Interior, People & Interviews, New Norm Magazine Issue 05

Set within the vibrant and thriving city of Bangkok is Chanintr Craft, a four-storey furniture showroom and café. They believe that at the very core of “Living Well” is good design, quality, and craftsmanship and we managed to catch a spare moment with Chanintr to learn more about where it all began and how their show- room presents a new opportunity for customers to realise the home of their dreams. 

Albano Daminato on his creative process, sharing insights into his background and home

Architecture & Interior, People & Interviews, New Norm Magazine Issue 05

Albano’s dedication to craftsmanship is evident in the work of Studio Daminato, a multidisciplinary company specialising in the built environment. Every aspect of furniture, materials, and palette demonstrates his knowledge of the geographical context and respect for his clients where his designs embody the historical value of the buildings themselves with a calm sensibility.

Nasim Köerting, the Head of Design at TOG on their approach to designing co-working spaces

Architecture & Interior, People & Interviews, New Norm Magazine Issue 05

Founded in 2003, The Office Group is home to one of the most creative, exciting, and forward-thinking working communities with over 50 buildings across the UK and Germany . Since its inception, TOG has also been actively engaged in practices that prioritise wellness and sustainability to develop a more comprehensive and robust network that allows businesses and individuals to thrive. 

Crevin on shifting their focus to building human connections and lifestyle-conscious consumers

Product Design, People & Interviews, New Norm Magazine Issue 05

Established in 1976, Crevin is a vertically integrated weaving mill from Terrassa, Barcelona. At the beginning of the 21st century, they refocused their business on human connections, creating liaisons with the design teams of suppliers and customers, while reaching out to lifestyle-conscious consumers with an aesthetic sensibility and appreciation for the new. 

New Norm Magazine Issue 05

In Conversation with Luke and Dave, the founders of Honest, a New-Zealand based alcohol company. The duo had a passion for experimental spirits, care for the planet and created the brand to challenge traditional rum stereotypes to appeal to a wider audience. 

Previous Issues

Bundle - New Norm Magazine Issue 04 & Issue 05 (Print Edition)
HK$20.00

This bundle includes the print edition of New Norm Magazine Issue 04 and Issue 05.

Please refer to the follow links for a full description on each issue.

https://www.newnormmag.com/shop-all/p/new-norm-magazine-issue-04-english-print-edition

https://www.newnormmag.com/shop-all/p/new-norm-magazine-issue-05-english-print-edition

New Norm Magazine Issue 03 (Digital Edition)
HK$7.00

DIGITAL EDITION// By purchasing the digital edition, you will receive a PDF version of Issue 03

In Issue 03, we explore the dreamy landscapes of Jordan, the coastal fortress of La Muralla Roja, a serene and nurturing retreat into the mountains of Hong Kong, and wayfinding in a liveable city, Copenhagen. This issue not only contains some of our own travel stories, but we also focused on the dialogues that we had with various artists, designers, architects, business owners, etc., from all around the world. Apart from sharing some of their inspiring work, we also had the opportunity to learn more about their perspective on the city in which they live in and their future plans post COVID. We spoke to Kamaro’an of Taiwan, NIMU of Italy, YOHAK DESIGN STUDIO of Japan, Le Labo of the United States, AOIRO of Germany, LAAB and WOOL of Hong Kong, Atelier Cph and Birgitte Due Madsen of Denmark. During this period of the pandemic, we tried to unite our community, to inspire, and grow with one another from this new context.

The publication is 171 pages, and measures 210x270mm.

New Norm Magazine Issue 02 (Digital Edition)
HK$7.00

By purchasing the digital version of the New Norm Magazine Issue 02, you will receive a digital flipbook of the complete magazine.

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Our second issue was shaped around the concept of “change”, by introducing a design element in our publication. We interview Mark Anthony Fox, Page Hotels, Noah & Grey, Building Narrative and Laurie Poast Atelier to learn about the creative process behind the vision and development of their brand. We explore the city of Tokyo and Kyoto, where we take our readers on a journey around the historical city, taking them through a series of ancient temples, architecture and streets. In this issue, we also worked with a community of photographers, writers, artists and locals from different parts of the world, featuring a tour around the whimsical villages and enchanting fjords in Faroe Islands, memorising mosques in Iran, an adventure around the quaint seaside resort of Sankt Peter Ording, a look into the future of downtown Seattle and the legacy of neon signboards in Hong Kong.

New Norm Magazine Issue 01 (Digital Edition)
HK$7.00

Issue 01 features a visit to Budapest to explore and discover unique and hidden places, an architecture tour of Malta, a country so rich in history that it was still so visible today, a trip to Iceland, one of the world’s most beautiful destinations to get a glimpse of the scenery that everyone has been talking about and venturing into the old town of Cyprus, connecting with the locals where we get a perspective of how unresolved conflict has changed the city.

*The digital version only includes a PDF of our magazine.*