New Norm is a global creative resource built to foster exchange across disciplines. 

New Norm Magazine is a bi-annual print publication dedicated to explore the sense of belonging that is fundamental to the sustainability of modern cities. Through a series of interviews and visual narratives, we seek to bring together the varying perspectives of creatives from different fields, introducing destinations through their stories and experiences, while celebrating their work and passion. 


The Path to Inner Happiness

The zine explores the idea that by altering our perspective and attitude, we can find positivity in life, even when it may seem dire. Through uncomplicated reflections and images of life's overlooked beauty, we hope to inspire readers towards a more optimistic worldview.

This zine is not intended to be a spiritual self-help book, but rather an opportunity for readers to gain insights from the often-overlooked aspects of life and perceive the world around them with a fresh perspective. Instead of providing prescriptive advice, we offer inspiration to observe life's simple pleasures and find meaning in the small joys of each day.

New Norm Magazine Issue 05

Beginning of a New Time

This issue is a record of the mental journey that brand founders and artists experienced during Covid. Featured interviews include Albano Daminato, BeCandle, Carsten in der Elst, Chanintr Craft, Crevin, Honest, Iterare arquitectos, Joshua Lee,The Office Group, and Pattern Studio.

More from Issue 05

Featured Content


A Touch of Home - In Conversation with Chanintr Sirisant, founder of Chanintr Craft.

Architecture & Interior, People & Interviews, New Norm Magazine Issue 05

Set within the vibrant and thriving city of Bangkok is Chanintr Craft, a four-storey furniture showroom and café. They believe that at the very core of “Living Well” is good design, quality, and craftsmanship and we managed to catch a spare moment with Chanintr to learn more about where it all began and how their show- room presents a new opportunity for customers to realise the home of their dreams. 

Albano Daminato on his creative process, sharing insights into his background and home

Architecture & Interior, People & Interviews, New Norm Magazine Issue 05

Albano’s dedication to craftsmanship is evident in the work of Studio Daminato, a multidisciplinary company specialising in the built environment. Every aspect of furniture, materials, and palette demonstrates his knowledge of the geographical context and respect for his clients where his designs embody the historical value of the buildings themselves with a calm sensibility.

Nasim Köerting, the Head of Design at TOG on their approach to designing co-working spaces

Architecture & Interior, People & Interviews, New Norm Magazine Issue 05

Founded in 2003, The Office Group is home to one of the most creative, exciting, and forward-thinking working communities with over 50 buildings across the UK and Germany . Since its inception, TOG has also been actively engaged in practices that prioritise wellness and sustainability to develop a more comprehensive and robust network that allows businesses and individuals to thrive. 

Crevin on shifting their focus to building human connections and lifestyle-conscious consumers

Product Design, People & Interviews, New Norm Magazine Issue 05

Established in 1976, Crevin is a vertically integrated weaving mill from Terrassa, Barcelona. At the beginning of the 21st century, they refocused their business on human connections, creating liaisons with the design teams of suppliers and customers, while reaching out to lifestyle-conscious consumers with an aesthetic sensibility and appreciation for the new. 

New Norm Magazine Issue 04

Voices of Our City

In this issue we unfold a thread of personal thoughts and memories, streams of consciousness that influence their identities and narratives. Featured interviews include Agnes Jonas, Barber & Osgerby, Instrmnt Applied Design, Gris, Klara Leidl, Koto Design, homework, WatchHouse, Ziu I. A, & Onoko.

More from Issue 04

Featured Content


Koto Design probes the relationship between architecture, people, and nature. 

Architecture & Interior, People & Interviews, New Norm Magazine Issue 04

As people are more eager than ever to return to nature to enjoy a breath of fresh air, the attention on sustainable architecture has also risen. The Koto studio, co-founded by Zoë, Johnathan, and Theo, designs modular houses, cabins, and sculptural small buildings, with each drawing inspiration from Scandinavian designs.

Community Manager of WatchHouse, Faye Mitchell, on their Modern Coffee experience.

Food & Drink, People & Interviews, New Norm Magazine Issue 04

WatchHouse was founded in 2014, from a chance encounter between founder Roland Horne and a shelter sitting guard along Bermondsey Street. Over the course of 7 years, WatchHouse has expanded into a total of 7 branches, each with a unique design that is informed by the historical and social values of its location.

Instruments of Time - In Conversation with founders Pete and Ross.

Product Design, People & Interviews, New Norm Magazine Issue 04

Customisable, or bespoke watches have become quite popular in the recent years and thanks to the dawn of internet and the proliferation of different cultures, people want to be more unique than ever, giving way for micro-brands like Instrmnt Applied Design (I- AD) to flourish, creating unique models which can be customised to your liking.

Gris explores spatial composition and experience through a palette of monochromatic colours.

Architecture & Interior, Product Design, People & Interviews, New Norm Magazine Issue 04

To explore the connection between monochromatic colours, visual perception, and emotional stimuli, we sat down with the founder of Gris, Liz Michael, to understand her fascination with monochrome colours and why she decided to base her brand off this singular palette.

New Norm Magazine Issue 05

In Conversation with Luke and Dave, the founders of Honest, a New-Zealand based alcohol company. The duo had a passion for experimental spirits, care for the planet and created the brand to challenge traditional rum stereotypes to appeal to a wider audience. 

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